Tatari is the leading technology platform for utilizing data and analytics to measure and buy ads across linear and connected TV. We understand the complexities that come with getting starting in TV advertising and we give brand marketers the transparency and ability optimize just like they would with a digital campaign. The Tatari dashboard utilizes a proprietary data science methodology to show the true incremental lift from an ad campaign which helps brands better attribute their sales and invest in high performing inventory sources. Over 40 brands, both established and new to TV advertising, utilize Tatari’s measurement and media buying technology; clients include established brands such as Mrs. Fields cookies, as well as many fast-rising companies such as MVMT, Rent the Runway, and TURO. Tatari’s leadership team have founded and/or held leadership roles at ground-breaking start-ups like Shazaam, TrueCar, CrunchyRoll, Vizify, LiveRail and top tech companies like Google/YouTube and Facebook.