We are looking for an experienced Head of Marketing to develop and execute our brand strategy and event marketing initiatives, ensuring alignment with the company's objectives and messaging. You will be responsible for leading efforts to increase brand awareness, engagement, and consistency across all touchpoints, as well as organizing and promoting events and conferences. You will also oversee the creation of content strategies, collaborating with internal teams to produce high-quality, engaging, and relevant content that drives traffic, engagement, and conversions.
- Organize, promote, and manage events and conferences, ensuring alignment with the brand's messaging and objectives.
- Develop and implement brand strategies to increase brand awareness, engagement, and consistency across all touchpoints.
- Oversee the content calendar and the company blog, including ideation, writing, editing, and publishing, ensuring that all content is produced and delivered on time.
- Collaborate with internal teams (product, marketing, design, etc.) to create high-quality, engaging, and relevant content across multiple channels, including blogs, social media, email marketing, whitepapers, webinars, case studies, and infographics.
- Conduct keyword research and optimize content for SEO, while tracking performance using analytics tools to measure effectiveness.
- Partner with the design team to produce visually appealing content that complements the written material.
- Work closely with the product team to create product-related content, such as descriptions, user manuals, and tutorials.
- Develop and execute a guest blogging strategy to enhance brand awareness and drive website traffic.
- Stay current with industry trends, best practices, and content marketing innovations to continuously improve strategy and execution.
- Exhibit attention to detail, strong communication skills, critical thinking, and a constructive attitude toward feedback. The ability to absorb new information quickly and adapt is key.
Bachelor's degree in Marketing, Communications, or related field.
At least 4-5 years of experience in marketing, preferably in advertising agencies, affiliate networks, ad tech companies (Ad networks).
Proven experience in developing and executing successful content marketing campaigns, including blog posts, social media, email marketing, whitepapers, webinars, case studies, and infographics.
Excellent writing, editing, and proofreading skills, with a keen eye for detail and accuracy.
Solid understanding of SEO principles and best practices, including keyword research, content optimization, and analytics.
Strong project management skills with the ability to prioritize tasks and manage multiple projects simultaneously.
Experience using Email marketing tools, Google Analytics, and social media management tools, Brand Recognition Tools.
Excellent interpersonal skills with the ability to collaborate and communicate effectively with cross-functional teams.
A growth mindset with a passion for continuous learning and improvement.
Work Schedule:
11:00-20:00; 12:00-21:00; 13:00-22:00 (EEST time zone)
The company provides 20 working days of vacation, 3 working days of day off, 3 working days of sick leave per year
Hybrid work (2 days at home, Kyiv office) (1 day at home, Tallinn office) - we can consider a remote work
Benefits:
English language courses
Professional development opportunities such as training, certification, and conferences
Other benefits: Coffee, snacks, team-building events, and more (including parking, medical insurance etc)
