We’re looking for a Head of Marketing who will take full ownership of our marketing function and lead marketing across two strategic directions:
- Honeycomb Software as a service-based software development company
- beezi.ai — our own AI-powered product for enterprises
This is a key leadership role with a strong product launch and go-to-market focus. You’ll be responsible for building and executing marketing strategy from scratch, launching beezi.ai to the market, and at the same time supporting and strengthening our service business positioning
Key Responsibilities
Product Marketing (beezi.ai)
- Own the go-to-market strategy for beezi.ai
- Define product positioning, ICPs, value propositions, and messaging
- Plan and execute the product launch (content, campaigns, distribution)
- Build demand generation for the product (LinkedIn, email, partnerships, etc.)
- Work closely with product, engineering, and sales to align roadmap and messaging
- Track product marketing performance and iterate based on data
Service Marketing (Honeycomb Software)
- Audit, rebuild, and execute marketing strategy for Honeycomb Software
- Strengthen company positioning as a service vendor and employer brand
- Generate inbound leads and support outbound efforts
- Support sales with presentations, proposals, case studies, and pitch materials
- Participate in presale calls to improve value propositions
Team & Operations
- Review, manage, and grow the internal marketing team
- (currently: two Content Managers and Graphic Designer)
- Coordinate external contractors or agencies when needed
- Set priorities, goals, and KPIs for the marketing team
- Monitor performance using analytics and adjust strategy accordingly
- Plan and support marketing activities around events, webinars, and conferences
What We’re Looking For
- 5+ years of experience in B2B marketing
- 3+ years of experience in an IT services or product company
- Experience launching or scaling a product (startup or internal product is a big plus)
- Strong understanding of go-to-market and product marketing
- Strong understanding of the AI market landscape, including trends, competitive positioning, buyer behavior, and emerging opportunities in AI products for enterprises
- Proven experience building partner ecosystems and developing reseller/channel partnerships to support product growth and distribution
- Strategic mindset with a hands-on execution approach
- Experience working closely with founders, product, and sales teams
- Strong sales enablement skills (decks, case studies, whitepapers, messaging)
- Experience with content, brand, and demand generation marketing
- Hands-on experience with marketing tools (HubSpot or similar)
- Data-driven approach, familiarity with analytics tools
- Experience working with US and European markets
- Upper-Intermediate or higher level of English
Nice to Have
- Experience marketing AI, SaaS, or developer-focused products
- Experience building marketing from scratch or during early product stages
- Experience with account-based marketing (ABM)
- Background in service companies that later launched their own product
Why You’ll Enjoy Working With Us
- Full ownership of marketing strategy and execution
- Opportunity to launch and scale your own product inside an established company
- Direct influence on company growth and product success
- Freedom to build your ideal marketing team and processes
- Flexible working hours and remote-friendly setup
- Competitive compensation and long-term growth opportunities
If launching and scaling a new AI product while driving growth for a service company sounds like your next challenge — let’s talk.
Honeycomb Software has been a trailblazer in advocating for the integration of AI into business practices. We are pleased to see that our efforts are yielding positive results. We are excited to share that The Manifest has recognized us as one of the top AI companies, based on reviews and evaluations.
The Manifest is a company listing website that features top firms and connects them with brands that need their skills to complete upcoming and ongoing projects. They do this by combining their feedback-based review system with customer service-focused awards.
This implies that when a company is featured in The Manifest’s curated lists, it distinguishes itself by outperforming the majority of its industry peers in client satisfaction. This approach serves to level the playing field, enabling small and medium enterprises (SMEs) to compete effectively against well-established brands equipped with substantial marketing budgets.