We’re looking for a Head of Marketing who will take full ownership of our marketing function — from strategy to execution — and shape the team structure based on current needs and goals. The role will cover both marketing for Honeycomb Software as a service vendor and employer, and marketing services development as a new offering for our clients.
The ideal candidate will have a proven track record in working closely with stakeholders, products, and sales teams to create and implement successful marketing strategies.
Key Responsibilities:
- Audit, rebuild, and execute a marketing strategy for Honeycomb Software
- Develop and promote marketing as a new offering for our clients and leads
- Plan, launch, and lead marketing projects from conception to completion
- Review, manage, and grow the internal marketing team (currently includes a Content Manager and Graphic Designer)
- Coordinate advertisement campaigns on multiple platforms and media outreach efforts
- Participate in marketing event support, including webinars, industry conferences,etc.
- Conduct internal management sessions with the team, communicate with the customer, and analyze customer feedback
- Monitor performance using analytical tools and adjust strategies as needed
- Participate in presale calls to improve proposals with the Business Development department
- Define priorities, set goals, and ensure timely and high-quality execution
- Track performance, analyze results, and adjust strategy accordingly
- Increase brand awareness to:
- Accelerate the hiring process
- Launch or/and supervise email marketing and social media campaigns, primarily on LinkedIn and other platforms
- Attract more leads and clients and support overall sales growth
- Sell marketing services and lead their execution.
- 5+ years of experience in B2B marketing
- 3+ years of experience in an IT services company
- 1+ years of experience in a management role
- Understanding of marketing and go-to-market strategies
- Strategic thinking and hands-on experience in executing marketing campaigns
- Excellent communication skills and ability to present ideas to the customer
- Strong sales enablement skills, including creating presentations, whitepapers, case studies, and other sales materials
- Expertise in content and brand marketing strategies, focusing on materials that educate and engage customers
- Experience in market research and product positioning to inform product messaging and marketing strategies
- Experience running advertisement campaigns and effective media outreach
- Expertise in managing marketing campaigns using HubSpot and other tools
- Familiarity with Google Analytics or other analytical tools
- Proven ability to manage multiple projects, coordinate teams, and build timelines to ensure timely execution of marketing initiatives
- Familiarity with the U.S. and European markets
- Upper-Intermediate or higher level of English (both written and spoken)
The ideal candidate will have a proven track record in working closely with stakeholders, products, and sales teams to create and implement successful marketing strategies.
What We Offer:
- Full ownership of the marketing direction
- Flexibility to build and lead your ideal team
- Be part of a company that values creativity and collaboration
- Flexible working hours and hybrid/remote options
- Competitive salary and benefits package
- Opportunity to develop a new business direction within the company
Honeycomb Software has been a trailblazer in advocating for the integration of AI into business practices. We are pleased to see that our efforts are yielding positive results. We are excited to share that The Manifest has recognized us as one of the top AI companies, based on reviews and evaluations.
The Manifest is a company listing website that features top firms and connects them with brands that need their skills to complete upcoming and ongoing projects. They do this by combining their feedback-based review system with customer service-focused awards.
This implies that when a company is featured in The Manifest’s curated lists, it distinguishes itself by outperforming the majority of its industry peers in client satisfaction. This approach serves to level the playing field, enabling small and medium enterprises (SMEs) to compete effectively against well-established brands equipped with substantial marketing budgets.