Email Marketing Specialist
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Email Marketing Specialist
Middle
Marketing
1-2 years

Schedule

Full-time

Location

Nicosia

Type of Work

Remote

Sphere

Gambling
Gambling & Casino
About Job
Summary

We are looking for a dedicated Email Marketing Manager who will take over and manage all direct communications with the customer.

Responsibilities

  1. Implement communications via multiple direct channels to support the promotional plan; channels will include Email, SMS, Pop-up, Web push, WhatsApp
  2. Create and manage existing transactional and automated lifecycle communications
  3. Analyse the performance and efficiency of communications in terms of delivery and engagement
  4. Conduct A/B testing of content, layouts, send times and segments to improve channel performance
  5. Implement segmentation and communication to improve communication channel performance
  6. Be responsible for email infrastructure and quality of email base to ensure delivery and inbox placement
  7. Own email template and be responsible for the quality of code, creation and testing of layouts 
  8. Participate and own testing of new communication channels and their integration into the existing communications flow


Results / KPI

  1. Timely and quality delivery of scheduled communication
  2. Maintain or increase the engagement metrics of communications, such as - Open, Click, Conversion Rates of the channel
  3. Maintain or improve health metrics of communications: Spam, Bounce, Unsubscribe rates


Requirements
What we Expect

  1. At least two years of experience in email marketing and at least one year in iGaming
  2. Experience working with Customer.io, OneSignal, and Twilio to send omnichannel communications via email, SMS, in-app, and Web push
  3. Strong verbal and written English to communicate fluently with our international team 
  4. Hands-on experience in creating and managing email templates either through HTML or drag&drop editors 
  5. Excellent understanding of principles of email deliverability, managing and warm-up of domains

Professional Skill
Email marketing A/B testing
Tools
Other Tools CRM Excel
Tech Stack
Customer.io OneSignal HTML CSS
Languages
Ukrainian | Native English | Intermediate
Will be a plus

Experience in integrating a new direct channel of communication (SMS, Telegram channel, WhatsApp, etc)


What we offer
What we Offer

  1. Competitive salary
  2. People-oriented company with a work-life balance
  3. Opportunities for professional development in a fast-growing environment and company
  4. No bureaucracy and freedom to execute ideas
  5. Remote work

About Company
Blitzaffiliates
https://blitzaffiliates.com/

About UsBlitzaffiliates is a casino affiliate program with vast experience in the gambling market. Promote our high profile online casino brands and earn a fortune. We guarantee reliability, stability and dedicated support!