24.02.2026

Lviv

This is a hands-on role with full ownership of the marketing function. You will be responsible for building, running, and continuously improving lead-generation systems that directly impact revenue. You will have the freedom to test hypotheses, control the marketing budget, and make decisions that affect the company’s growth.

  • Own and execute the end-to-end marketing strategy for lead generation
  • Build and manage inbound funnels (ads, landing pages, lead magnets, email sequences)
  • Generate MQLs and SQLs - not traffic or vanity metrics
  • Optimize conversion rates at every funnel stage
  • Define ICPs and buyer personas in close collaboration with Sales
  • Set up and maintain marketing dashboards (leads, CPL, CAC, conversion rates)
  • Analyze campaign performance and continuously improve ROI
  • Conduct market and competitor research to identify new growth opportunities
  • Work directly with Sales leadership to align marketing efforts with revenue goals

What success looks like in the first 3–6 months

  • Predictable inbound lead flow for software development services
  • Clear ICPs and positioning for core industries
  • Working lead funnels (ads → landing pages → qualification → sales handoff)
  • Measurable contribution to the sales pipeline (SQLs, opportunities, revenue influence)

  • Proven experience generating B2B leads for services or SaaS
  • Experience working with long sales cycles and high-ticket offerings
  • Strong understanding of sales pipelines and close collaboration with Sales teams
  • Experience in a B2B marketing role (Marketing Manager, Growth Marketer, or similar)
  • Strong knowledge of performance marketing and funnels
  • Hands-on experience with paid ads (LinkedIn, Facebook, Instagram), analytics, landing pages
  • Strong analytical mindset and ability to make decisions based on data
  • Excellent written and verbal communication skills

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  • Competitive salary
  • Full ownership of marketing strategy and execution
  • Freedom to test hypotheses and control the marketing budget
  • Direct access to Sales leadership and decision-makers
  • Opportunity to build and scale a marketing team in the future
  • Career growth toward Head of Marketing / Growth Lead
  • Paid sick leave and vacation days
  • Friendly, professional team environment
  • Company covers 50% of relevant courses and education
  • Team-building activities and corporate events

Inforce Digital
https://inforce.digital/

Inforce is a Software Development Company that provides a full range of top-quality IT services. Our mission is to develop first-class applications and Websites to provide our clients with the best solutions for maximizing their profits and converting their ideas into reality.

We work to help prospective ideas grow into reliable and strong projects. Our goal is to be the kind of tech partner that performs like an in-house one, but with flexible options.

We think beyond code: Every project with us starts with discussing your vision, and then we apply relevant skills. Let us align on your vision first, so what we build fits your market, your users, and your growth plans.

Clear process, visible progress: While we are putting effort into your success, you’ll always know what’s happening, why it matters, and what’s next.

Scaling together: With us, you’ll grow, and your needs will change. We’re built to scale with you and will add skills, capacity, and capabilities.

Collaboration in every step: We work side-by-side with your product managers, designers, and engineers. Our specialists extend your team with powerful skills and adapt to your workflows.

Comprehensive impact: We bring a multidisciplinary team that covers every stage of the product lifecycle: design, engineering, QA, DevOps, AI/ML, and more. You can move fast without partnering with multiple vendors.

We deliver high-impact digital solutions across FinTech, EdTech, LegalTech, and Real Estate. Our work includes full-stack web and mobile development, platform optimisation, migration, and structured QA automation. Key achievements:

  • FinTech & Wealth Platforms: Unified multiple internal products into scalable SaaS platforms, optimised frontend performance (Next.js, React, Tailwind, Express, PostgreSQL), improved data handling, and integrated third-party financial services.
  • EdTech Mobile App: Ensured reliable iOS/Android performance, smooth UI/UX, and stable learning flows for 2M+ users through structured mobile testing (TestFlight, BrowserStack).
  • LegalTech AI Platform: Implemented end-to-end QA automation (Cypress, JS) for complex AI-driven workflows, reducing risk of regressions across multi-country submission rules and document generation.
  • Real Estate Platform: Modernised .NET architecture, rebuilt subscription/billing logic (Stripe), refactored third-party integrations (ChatGPT, Google API, Strapi), and stabilised system performance for scalable growth.
  • Business Impact: Improved product stability, performance, and reliability; accelerated feature rollout; enabled predictable releases; and supported long-term scalability across industries.